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It Starts With A Conversation...
A simple, open conversation about you, your business and your customers.
The project: Project Management Institute needed all marketing collateral designed and created for their once a year Professional Development Day Conference.
Process: Given minimal direction other than PMI wanted a colorful, relevant, logo and the theme was Diversity.
I decided to create a simple colorful Rochester NY skyline with key Rochester city elements and then use the added the variety of silhouettes, bringing the two together by pulling some selected vibrant colors to use in the silhouette's clothing.
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